Important Tips to Work with Article Marketing

You are sitting at the computer writing your tenth article on the same subject and the question pops into your head - why does article marking work? From your point of view, struggling to say the same thing in a new way is like trying to explain a simple concept to a two year old. But it is you who has failed to grasp the simple concept.

Take the example of a shoe shop. Go into the shopping mall and you will see half a dozen - or even more - different shoe shops. Some shoe shop chains will have more than one shop in the same mall. For more details www.article-writing-secret.com.Why, when our feet are all the same shape near enough). In fact if we all wore the same style of shoe, then we would only need a single store in every town. Doesn't work does it? We human folk love variety. Different people need to hear - or read - information in different ways.

So. The first reason is that article marketing (which is writing a whole bunch of articles to support your niche product) works is that you are providing a range of products (articles) to appeal to a broad range of people.

The second reason that article marketing works, is that the search engines love article sites. So, if you are clever with your article titles and clever with the use of your keywords and key phrases within your article, it will get on the first page of google. This attracts organic traffic some of which will go on a click through to your web page.

The third reason article marketing works is that every time your article is published, you create a back link to your website. Back links are great for search engine optimisation.

There is a very important fourth reason. The people who read articles are generally actively looking for a solution to a problem, or to find out how to do something. For more details www.ezines-success.com.They are generally less likely to be browsing out of curiosity. This means they are more likely to take positive action when they find the answer they are looking for. This could lead to a sale or at least a sign up to your mailing list.


While the traffic from your articles may start off quite impressive, of course, it will decrease after a short time, but it will never stop altogether. That article will happily sit there, month after month, year after year, bringing in visitors to your site. Compare it with the cost of a few clicks on Adwords, -not such a bad investment after all.