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Marketing does not only include promoting your business via your collaterals such as your catalog printing. The marketing process includes more than anything else, gathering of information on your target clients so you can provide them with the most suitable marketing campaign that gets them to say ‘yes’.

Getting client information is very important because you would want to have a marketing campaign that is keen on your targets’ needs. And keeping your information up-to-date helps you to have a tool that is fresh and sharp all the time.

To gather client information for your print catalogs, you need to consider doing it during these times:

During a purchase or sale –

This is one of the most straightforward ways to gather client information. They’ve already given you a thumbs up in a way, hence, you can ask them what you need to beef up your database. The easiest way to do it is to ask for the client’s zip code. Putting your clients’ zip codes in your computer can help you map out where they live, which you can use to send new print catalogs.

Provide registration slips –

When your catalog printing includes a gift or a special discount, you can ask your target clients to fill out a registration form in order for them to get it. You can slip it in your catalog printing pages, or it can be a cutout portion in one of the pages. Your target clients can easily rip it out and then bring it in to get their prize.

This method also makes it easy for you to gather the exact information you need because you only include those facts in your registration forms.

Another way to get your target clients to send you their forms is to provide drop boxes where your target clients can easily see them. Include instructions in your print catalogs where they can drop their forms.