Wednesday, February 18, 2009

Discover 3 Secrets to Grow Your Article Marketing

Did you know that based on research, article marketing has higher conversion rate compare to PPC ads? This suggests that article marketing is more effective in driving people to your website and it's much cheaper too!). Why? The reason for this is very simple; these days, people are not easily persuade by ads, they make decisions (if they will visit the website or not) base on information that marketers can offer them. If the article content speaks volume about the knowledge of the marketer, online users are more likely to click on the resource box because they will feel that this particular marketer can offer them with the information they need and later on, the products that can help them improve the quality of their lives.

Here's how you can grow your article marketing:

1. Quantity vs. Quality. If you have been doing your research about article marketing for quite sometime, I am sure you have heard from marketers who are telling you that the best way to dominate this field is to produce more articles. For more details www.lazyman-article-guide.com.Other marketers on the other hand, will tell you that it's okay to produce 1-2 articles per day as long as your copies are of high quality. Well, let me tell you that if you want to outplay your competitors and if you want to stay on top of the game, you must seriously consider both (quality and quantity of your articles). You see, when you write 5-10 articles per day, you'll be able to generate more inbound links which is very good in securing a good page rank online. On the other hand, ensuring the quality of your articles will increase your chances of earning the trust of your readers and later on, get them to click on your resource box.

2. Use thought-provoking titles. If you want to easily grab the attention of online users, you better kick-start your articles with intriguing titles. For more details www.press-release-profits.com.You can pique their curiosity by incorporating drama, exaggeration, fear, or excitement on your headlines. Here are examples of the attention-grabbing titles: "6 Truths Your Real Estate Agent Will Not Tell You", "How to be an SEO Expert in 5 Easy Steps", etc.

3. Use the inverted pyramid technique. The key to get online users to read on is to make them feel early on that your articles offer valuable information. If these people do not see anything impressive on your first few sentences, you can be assured that they will lose interest and close your articles in a heartbeat. I am sure you wouldn't want that to happen so make it a habit to use the inverted pyramid technique when presenting the information you have. The juiciest details first followed up supporting data.

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