Wednesday, March 11, 2009

Promotional Items Work for You

Promotional items are more important than ever in a tight economy. You want every edge you can get, and many of these items, especially when they carry the imprint of your company name, logo, or product, will reap rewards way beyond their cost. At the very least, they should bring your company name to the client’s attention every time they look at the gift item.

You can select any number of promotional items, and use them on many occasions, both inside and out of the office. Internally, these can be perks for the employees, or rewards for jobs well done. Choose smaller items like mugs or pens, or go bigger with tee shirts or jackets. Employees work hard for you, and they deserve some extra perks once in a while to show your appreciation for their contribution to your company success.

For customers, promotional items definitely have a place at grand openings, and conventions. Take home items like imprinted shopping bags, pens, notebooks and other smaller, inexpensive items can increase your advertising punch. Select items that are very useful and necessary, for longer ad life for your imprinted messages. The imprinted items are little messengers that keep your company name and phone number in front of your customers and clients.

For clients, promotional items become client gifts, thank you items, and messages of appreciation. You can go big with luggage, laptop bags, calculators, desk calendars and clocks, and other more expensive items. Other less expensive items can be used for new a customer thank you gift, or for sales people to use as incentives to close a deal. Anyway you use them, you can put these items right into your advertising budget and deduct the costs on your business taxes. Promotional items can do extra advertising work for your company!

2 comments:

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